Economic Net News June 15 At the same time as the national products along the way, the export traffic is also the high-quality flour of the country. () China’s flour industry has a production capacity According to Chen Mingxin. The data from the National Bureau of Statistics shows that the total number of wheat production in 2017 is 10,000 tons, depending on the estimation of the industry, China’s flour processing capacity has already exceeded 220 million tons / year This causes the serious excess of flour production capacity. From another perspective, with the gradual improvement of people’s living standards, animal and potato, bean food consumption alternatives and more nutritious, more delicious ingredients have gradually increased, and the total amount of domestic residential grain food consumption gradually declines, flour Excess capacity is more prominent. Information from the relevant parties confirmed Chen Ming’s new statement that the internationally recognized flour of flour is 70%, and my country and medium-sized enterprises under 200 tons of small wheat daily treatment capacity account for about 60%, and the average capacity utilization is only 43. %. It is also known that my country’s flour processing industry has formed a diversified pattern through many years of reform and adjustment, mainly divided into three types of first categories: large-scale state-owned enterprises, the largest population in this flour processing industry is mainly due to the original food and agricultural system The direct business is composed of policies, the policies given the wheat resources and sales channels, but are subject to the system mechanism, and most of the business conditions are poor; the second type is foreign, joint venture, private and joint-stock enterprises, such corporate mechanisms are flexible, technology advancement, High-grade powder and special powder formation of brand effects or even a uniform world; the third category is a rural small processing unit in the wheat production area, low efficiency, high quality, basically monopolized, local low-income people consumer market.
It is worth noting that all kinds of companies have nothing to do, and the competition pattern will not be unchanged, especially after the foreign-funded enterprises, the industry chain is entered into the domestic finished food market, and the industry shuffle is inevitable.
Chen Mingxin believes that the overcapacity of the flour industry is structurally, in the context of continuously promoting the reform of the supply side, even if there is no external factor, my country’s flour industry will inevitably increase rapidly, and the division of labor will be more refined. .
Enterprises that ultimately get survival and development in the fierce competition must have its distinctive characteristics or large, strong, or fine, or special, and the key point is to adjust the product structure to eliminate homogenization. Disadvantages. According to Chen Mingxin, Fugand Flour Company has a wheat 650 tons, regardless of its economies, but for many years, seeking special, refined, so that the well-known enterprises in the middle and high-end baked flour were successfully selected into China’s wheat powder processing enterprises. 50 In 2016, China baked top ten brands and the top ten brands of China flour, and was awarded the 2015 China Baking Industry Development Contribution Award by the National Industrial and Commercial Baking Industry.
Purchasing the first-class quality wheat raw materials are taken from the Global Quality Production Area (US, Australia, Canada), and the world’s well-known food traders, Japan, Japan, Japan, has established long-term and stable cooperative relations with long-term and stable cooperation; Special powder, scientific ratio, adopt advanced test equipment such as Swiss Brab production line and Braband, Bavan, Chopin, through QS / ISO9001 / 22000 / HACCP, etc. related food quality and safety certification; sell products to first-class brands Customers with long-term strategic partnerships, such as Xu Fuji, Nishi Food, Yamazaki bread, peach and plum bread, Wal-Mart, Pizza Hut, Cardon, King Ming, Paris, Paris, etc. This is the secret of Fugud’s success, and we propose that the Chinese people eat the best flour. Chen Mingxin said. Production of good flour also needs to work hard to analyze the industry, although it is already completely free to compete, many small and medium-sized or even some fair float companies have still stayed in purchasing production, based on production destination And professional flour companies like Fugud can be positioned highly, high-quality cuts, to a large extent, from their coastal, along the river, can get more adequate imports in a more appropriate way Wheat, while importing wheat is not true for the quality contribution of imported wheat to the final product.
"Economic Daily" has reported that many years of high-quality strong gluten wheat varieties have been cultivated for many years, but relatively demand, the varieties of promoting planting to form a scale; high quality weakness, wheat is only Yu,, 皖, The three provinces along Huaihui and the local area of ??the local area of ??Ebei are suitable for 10% of the country’s wheat, and their output is highlighted, and the import-dependent is strong.
Many companies have to use different domestic wheat mix or domestic imports to seek quality complementary. In recent years, the Ministry of Agriculture has launched the "Advantageous Agricultural Products Area Layout Plan", my country’s Wheat Advantage Industrial Belt is initially formed, the quality structure is continuously optimized, but the quality of the climatic conditions and the scattered planting mode, the quality stability of domestic special wheat, consistent Of still there is still a lack. In addition, the policies and markets, wheat acquisitions can not completely achieve high quality and excellent prices and even mixing varieties. Industrial and Information Technology issued on February 24, 2012 (2011-2020) pointed out that restructuring and building a batch of processing industrial parks with more than 300,000 tons of wheat, cultivate several years Handling large enterprise groups of more than 1.5 million tons of wheat, China’s wheat processing industry should be close or reach the world’s advanced level. However, some experts believe that if small farmers have no fundamental changes, the quality of domestic wheat is difficult to get leaping in a few years, and the import dependence of flour raw materials will even further increase.
"Grain and Oil Processing Industry Development Plan" (2011-2020) also pointed out that by 2020, it is necessary to reach the technical progress contribution rate of food processing industry to 45%, and the autonomy of the processing key equipment reaches 80%, but compared to domestic and foreign powder processing equipment. The technical level, the difficulty of achieving this goal cannot be underestimated. As the actual trader of the flour industry, Chen Mingxin does not evade such problems, but he also believes that the quality is the same as a national, and it is also the choice of enterprises, and must actively respond, actively adapt. In the market segment, special flour and specialty flour still have a large development space.
Fugud has been focusing on high-end baking, with the change of diet, baking food gradually penetrates from a second-tier city to the three or four lines and rural markets, and consumer groups gradually expand, which brings us more markets. opportunity.
The medium and high-end cooking, the staple food flour is in line with national policies, butcomes market demand. It will definitely become a new economic growth point for leading consumption, so we have a confidence in the future development strategy in the future. . Chen Mingxin said.
(Huang Bin Wen / Photo).