Dear leaders, all the representatives of the China Journalism Fair, all the colleagues in the Media Science and Technology, everyone, good morning, welcome everyone to come, Qi Ju Yamheng Chongqing participates in the 6th Director of the China News Technology Worker Federation Meeting, the 2017 Academic Annual Meeting and the "Wang Selection News Science Technical Award" awards conference.
As the chairman of "New Technology" and the chairman of this conference, on behalf of the China News Technology Worker Federation and the Organizing Committee of the General Assembly, I have to the Chongqing Municipal Committee, Chongqing Daily Newspaper Group, Chongqing Radio and TV Station, Xinhua News Agency The Chongqing Branch has given sincere gratitude to the support of this conference, and expressed its heartfelt greetings to the media colleagues and corporate representatives coming from afar.
Throughout the development trajectory of the media industry, read newspapers, radio, TV, and Internet to mobile Internet from the development of information communication technology and media, and the development of information technology drives the evolution of communication tools; from the user’s perspective, read, read Figure, the video of the reading will reach multi-screen interaction, the innovation and development of information technology not only promotes the transformation of the communication method, but also changes in the behavior of people. How do journalists transform their thinking in the new media environment, adapt to new production and communication tools for content production? How do you respond to many challenges in the process of all things, the development of the media? In the face of the profound changes in news communication patterns, General Secretary Xi Jinping clearly proposes the duties and mission of journalists under the new era in 219, which indicates the forward direction for the general news public opinion workers, and proposes the specific development path. After nearly more than a year, the important speech of General Secretary of General Secretary in China is a guide, remembering responsibilities and mission, formerity, actively acting, in promoting the cultivation of the media integration development, has achieved gratifying results.
For example, "Xi Jinping’s six-piece" series of micro video, "The Tour of Avenue", "Junior Heart", "Two Senders", "Two Senders", "Twilight" The combination of content is connected in the new media public opinion. After these innovations, we see that the mainstream media is accelerating the change of news production in the process of occupying the Internet public opinion position. From the innovation of the product to the institutional mechanism to the top-level strategy design, the People’s Daily breaks the traditional model of the past, realizing the operating mode of acquisition, multi-build, multi-channel propagation. Xinhua News Agency innovates from a single product to the formation of product research and development systems, realizing systematic innovation and long-term mechanisms, and in the "Mobile Priority" concept, the first online news editing process, and build holographic news products "On-site cloud". In addition, Xinhua News Agency also achieved a gratifying performance in robot interviews and writing.
In the radio and television industry, the integration of radio and television, broadband radio, intelligent radio and electricity, and safety radio and powering have made great progress.
Digital, information, networked, and high-definition development and intelligent development in radio and television. Among them, in the process of promoting the digitalization of the wireless radio and television, the FRF Digital Audio Broadcast (CDR) has formed a mature industrial chain under the guidance of the State Administration of Press, has a large-scale industrialization.
In various provinces and municipal local media, the newspaper group promotes the development of the media integration development, the Zhejiang News Group makes full use of the large data technology construction, the media intelligent communication service platform "Media Cube", Cast "policy, pick, edit, hair, reverse (feed) "Full process data, forming big data platform and communication service platform. The technological innovation is highly coupled to the adapter business, and a technological innovation is driven by technological innovation, and the system innovation is a breakthrough, with content innovation is the fundamental integration path. In the exploration of the mobile Internet, the Southern Newspaper Media Group has re-integrated the Group’s quality resources on the content resource. On the construction of the technical platform, I will go out of an innovative path of independent research and development + cooperation and win-win. Localization service, forming the linkage mechanism of "News + Service + Social + Industry + N", through the "release number" and "service number" to achieve high integration of the service. From this year, the integration development practice, mobile Internet age, acceleration technology and news business, user and service are integrated, and the new media public opinion has become a consensus. On October 18 this year, General Secretary Xi Jinping referred to the Internet eight times in the 19th National Report. General Secretary of Xi emphasized firm cultural confidence, promoting socialist cultural prosperity and prosperity to firmly grasp the ideological work leadership. Highly attach great importance to the construction and innovation of communication, improve the communication of news, guiding, influence, and credibility.
Strengthen the construction of Internet content, establish a network comprehensive management system, and create a clear network space.
Learn to speak the speech of General Secretary, General Secretary, combined with the current development status of the current media, we should pay attention to: First, strengthen technical sensitivity, rational thinking of new applications When the Internet has become the subject, big data, artificial intelligence and other technologies of information transmission into accelerated conversion transformation Pizza, we should rationally treat the relationship between technology, content, market, etc. and the media industry. The media integration development in recent years has achieved results, but there are also some misunderstandings.
For example, problems such as heavy-form light content, heavy-channel light products, red-proof models of technology worships are made.
As a news techniciary, we must always maintain the sensitivity and enthusiasm of innovative technologies.
Support, leading and guaranteed in the fusion development process. At the same time, it is also necessary to be alert to the blind "technical worship", and the ability to pursue the form of forms and ignore the ability of technology on content resource integration and user demand excavation. Second, strengthen mechanism system innovation, excitation production vitality With big data, cloud computing, artificial intelligence and other technology accelerated the arrival and development of intelligence media, the media pattern has changed, "on promoting traditional media and emerging media integration development In guidance, the central government is fully deepening the leader of the leadership team, and the leader of the leading group is emphasized that the traditional media and emerging media integration development must follow the law of news communication and the development of emerging media, strengthen the Internet thinking, and adhere to the complementary advantages of traditional media and emerging media. Development, adhere to advanced technology as support, content construction is fundamental, promote traditional media and emerging media in the deep integration of content, channels, platforms, management, management, etc., focus on building a number of forms, advanced, competitive new type Mainstream media, built a new media group with powerful strength and communication, credibility, influence, forming a three-dimensional and diverse, integrated development.
It is necessary to grab the integration, grasp the management, and ensure that the fusion development is advanced in the correct direction. From the perspective of the integration development path of product innovation in recent years, the systemization of product innovation must complete the reform and adjustment of the institutional mechanism, and the content is driven and re-adopted process and organizational architecture. For example, in the local media, Zhejiang Pixel Group is designed from the top floor to the specific editing business, re-integrating the newspapers, forms a new media matrix of the core circle, close a circle, synergistic circles, with differentiated reconstruction system mechanisms, from the source end Avoid news homogenization. In collaborative production of normalized operation, establish a daily editing mechanism, adopting three meetings, coordinating command, network, end, micro-editing resources, realizing full media, full procedure, all-weather news editing and dynamic follow-up. In this year, in the face of many changes in the industry, the China News Deliva has always adhered to members-oriented, promotes news information construction services, strengthens media technical exchanges and academic discussions, disseminate new ideas, new technologies, and new experiences.
Organize the selection of the Wang Selection News Science Technical Award, improve the status of the news and technical workers, and encourage science and technology to advance the outstanding projects of the development of the media.
Below I briefly introduce this year’s awards: 91 projects participating in the Wang Selection News Science and Technology Award this year, with the evaluation of the judges, 76 items in the 2017 Wang Selection News Science and Technology Awards.
Among them, two of the second prizes, 16 first prizes, 32 second prizes, 26 third prizes.
At the same time, 160 of the 2017 China News Technology Excellent Paper Award, including 21 first prizes, 42 second prizes, 97 third prizes. During this year’s awards, we found that new technologies, new applications in the news media field investment accounts as much as possible, and the productivity improvement in technology tools also has a satisfactory vision.
The quality of the election of the Wang Dynasty is also increasing, and the thinking and theoretical research of news technologies in the technical level are also more specialized.
Thanks to the majority of members to recognize and support this platform. You will continue to actively participate, strengthen exchanges and cooperation through this platform, improve the influence of news and technical workers, and expand the impact of advanced technology applications. In the new media communication environment, the progress and development of my country’s media industry will jointly promote the progress and development of China. Finally, I wish this conference a complete success. thank you all.